Privacy Policy

Effective Date: January 2026

Audima Labs Pty Ltd (“we”, “us”, or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you visit our website or purchase our products.

By using our website or services, you consent to the data practices described in this policy.

Who We Are

This website is operated by Audima Labs Pty Ltd, an Australian company specialising in innovative audio and MIDI controller products. Our website address is: https://audima.com.au

Information We Collect

Information You Provide Directly

Purchase Information: Name, email address, billing and shipping address, phone number
Payment Information: Credit/debit card details (processed securely through our PCI-compliant payment processor)
Account Information: Username, password, and account preferences
Reservation Data: Contact details and preferences for pre-order reservations
Customer Service: Information from support inquiries and communications
User Content: Reviews, comments, or media you submit through our website

Information Collected Automatically

Device and Browser Data: IP address, device type, operating system, browser type and version
Usage Data: Pages visited, time spent on our site, referring website
Shopping Behaviour: Cart contents, browsing patterns, product views
Location Data: General location based on IP address (country/city level)
Cookies and Tracking: See Section 3 for details

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us:

Maintain login sessions and remember your preferences
Store shopping cart contents between visits
Analyse website traffic and user behaviour for improvements
Provide personalised content and product recommendations
Track the effectiveness of marketing campaigns
Prevent spam and abuse

Managing Cookies

You can control cookie preferences through your browser settings. However, disabling cookies may affect site functionality, including the ability to complete purchases or maintain login sessions.

How We Use Your Information

Order Fulfilment and Customer Service

Processing pre-orders and managing production queues
Shipping products and providing order confirmations
Sending production updates and delivery notifications
Responding to inquiries and providing post-sale support
Managing warranty claims and returns

Marketing and Communications (With Your Consent)

Sending emails about new product launches and pre-order campaigns
SMS marketing for product updates and exclusive offers
Notifying reservation holders of launch windows
Providing newsletters and company updates

You can unsubscribe from marketing communications at any time using the links provided in emails or by contacting us directly. Note that you will continue to receive transactional emails related to your orders.

Website Improvement and Analytics

We analyse usage data to improve our website performance, user experience, and product offerings. This data is typically aggregated and anonymised for analysis purposes.

SMS Marketing

If you opt in to SMS marketing by providing your phone number through our consent form, you agree to receive recurring marketing text messages about our products and services.

SMS Terms

Messages are sent via an automatic telephone dialling system
Message frequency varies based on product launches and campaigns
Standard message and data rates may apply from your carrier
Reply STOP to unsubscribe or HELP for assistance
Consent is not a condition of purchase
Your number will not be shared with third parties for their marketing purposes without your explicit consent

Our SMS practices comply with the Australian Privacy Principles and applicable international regulations.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We only share your information in the following circumstances:

Essential Service Providers

Payment Processors: Secure, PCI-compliant payment gateways for transaction processing
Shipping Carriers: Courier services for order delivery and tracking
Manufacturing Partners: Production facilities (limited to necessary production data only)
Email Service Providers: Platforms for sending order confirmations and marketing (with consent)
Customer Support Tools: Platforms for managing support tickets and inquiries

All third-party service providers are bound by contractual data protection requirements and their own privacy policies.

Legal Requirements

We may disclose your information when required by law or to:

Comply with valid legal processes or government requests
Protect our rights, property, or safety
Protect the rights, property, or safety of our customers or the public
Prevent or investigate fraud, security issues, or technical problems

Business Transfers

If Audima Labs Pty Ltd is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or website notice of any such change in ownership.

Data Security

We implement reasonable security measures to protect your personal information:

SSL/TLS Encryption: All data transmission is encrypted using industry-standard protocols
PCI-DSS Compliance: Payment processing meets Payment Card Industry standards
Access Controls: Restricted internal access to sensitive customer data
Regular Security Updates: System monitoring and security patches
Data Minimisation: We only collect and retain data necessary for business operations

Important Disclaimer

No method of transmission over the internet or electronic storage is 100% secure. While we implement industry-standard protections, we cannot guarantee absolute security. By using our services, you acknowledge this inherent risk.

Data Retention

We retain your personal information for different periods depending on purpose:

Order and Transaction Data: 7 years (for accounting, tax, and warranty purposes)
Marketing Data: Until you unsubscribe or request deletion
Customer Support Data: 3 years for service improvement
Website Analytics: Individual data for 26 months; aggregated data retained indefinitely
Account Data: Until you request account deletion or after 3 years of inactivity

Your Privacy Rights

Under the Australian Privacy Principles and applicable international laws, you have the following rights regarding your personal information:

Access: Request copies of the personal data we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your data (subject to legal and business requirements)
Data Portability: Request your data in a portable, machine-readable format
Marketing Opt-Out: Withdraw consent for marketing communications at any time
Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

How to Exercise Your Rights

To exercise any of these rights, contact us at contactus@audima.com.au with:

Your full name and email address associated with your account
Specific details of your request
Proof of identity (if required for security purposes)

We will respond to your request within 30 days. Complex requests may require additional time, and we will notify you if this is the case.

Note

We may retain certain data as required by law, for legitimate business purposes (such as fraud prevention), or to complete transactions you have initiated (such as pre-orders in production).

International Data Transfers

As an Australian company, your data is primarily stored and processed in Australia. However, some of our service providers (such as payment processors or cloud hosting) may process data internationally.

When international data transfers occur:

We ensure adequate data protection measures are in place
Transfers comply with Australian Privacy Principles
International providers meet equivalent privacy and security standards
Appropriate contractual safeguards are implemented

Children’s Privacy

Our website and products are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately, and we will delete such information.

Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. Any changes will be:

Posted on this page with the revised effective date
Communicated via email if changes are significant or affect your rights
Prominently displayed on our website for material changes

We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

Contact Information

For questions or concerns about this Privacy Policy or your personal data:

Email: contactus@audima.com.au

Response Time: Within 3 business days for privacy inquiries

Last Updated: January 2026